Author Archives: Jennifer Perez

Mad Women: Is there gender discrimination in the office industry?

Foreign Female Office Director: “There is a gender issue in the Danish bureau.” Bureaubiz today presents two new studies pointing in the same direction. Industry Organization believes that earmarked childbirth rules will make a difference.

One would think that the office industry is a bliss for creative women. The industry does not belong to the traditional masculine part of the labor market, such as the construction and transport industry.

On the other hand, the American Netflix series “Mad Men” and later the Danish documentary series “Danske Mad Men: Fatter Times in the Advertising Industry” showed that the life, tone and the whole culture of the Danish advertising industry in the 70’s and 80’s was deeply rooted in a masculine worldview.

So maybe everything is not pink. In recent years, the industry has also repeatedly been characterized by debates that have criticized the lack of female jury members , as has been repeatedly pointed out that there is quite a substantial underrepresentation of women top executives in the industry .

“When I moved to Denmark, I thought I came to a progressive country. But if you look at gender relations in the Danish bureaucracy, that’s shocking. “

There are no female top executives
Bureaubiz today presents a survey showing how industry employees themselves experience women’s challenges in the creative industry in Denmark. A total of 515 answers were received.

The survey has been conducted online, where industry employees have had the opportunity to respond via Bureaubiz ‘website and Facebookside as well as Bureaubiz’ Twitter and LinkedIn.

The branch has more than 7,000 employees, and we can not guarantee that everyone has had the opportunity to respond. Therefore, the study does not live up to the traditional methodological requirements that are required for a sample survey. This is therefore a survey indicating trends and should not be perceived as a statistically valid study.

How is the temperature in the industry? 88% of respondents agree / partially agree that women lack leadership in the office industry. 4% are ‘disagree’.

The perception that the bosses’ leadership is dominated by men is not new, and the bureaucracy is not the only industry that has been blamed over time.

Bureaubiz has studied how it works in the office industry, and here we can see that men perform 78% of the posts.

The survey shows that it is experienced as a problem. 77% of respondents believe that there is a need to do something about it, and they point out that family-friendly schemes should be established at work (45%), and earmarked for men should be regulated.

“Now I can see in the analysis that 61.86% think it is because corporate culture at the agencies is dominated by men. But it is a little too easy to say that it is the men’s fault that there are no more women in the industry. We women must also assume responsibility for achieving what we want. “

“I thought I came to a progressive country”
That’s how it does not surprise Clare McNally, there’s a guest teacher at DMJX. She originated originally from South Africa, where she has worked as a creative strategist for many years, but has lived and worked for the past five years in Denmark. She believes that Denmark is lagging behind countries we compare when it comes to women’s opportunities to make a career in the office industry.

She thinks there is a problem with so few female executives in the office industry. But she maintains that it is not a particular industry problem. Nor does she mean that it is a cultural problem, but rather a Danish problem.

“I come from South Africa, and we have many problems in terms of discrimination. I know how it looks. When I moved to Denmark, I thought I came to a progressive country. But if you look at gender relations in the Danish bureaucracy, that’s shocking. It’s bizarre -We live in 2018, “says Clare McNally.

She emphasizes that the conditions in Denmark are not about sexual offenses. Her criticism is not part of the # MeToo criticism. There is, however, what she calls “the good old sexism”.

“It’s a very polite form of sexism you have in Denmark. It has nothing to do with the current # MeToo debate, because it is about sexual offenses. No, what we are talking about here is the good old courteous 1950s sexism that is just hidden. It is called inequality, “said Clare McNally, wondering that she should tell her about a country that is usually associated with equality.

Christina Tønnesen, managing partner in Mensch, can not personally recognize that women are harder to gain leadership in the industry and she is not excited about the way in which the debate is based.

“To find the solution, we must agree on the problem. And I do not think diversity is a matter of a 50/50 distribution between men and women. Diversity is also about the distribution of age, cultural background, religion, sexual conviction, etc. And therefore the debate in our industry seems a little simmered, “she says.

She does not like that the discussion is constantly being divided between men and women. It’s all too simplified.

“Now I can see in the analysis that 61.86% think it is because corporate culture at the agencies is dominated by men. But it is a little too easy to say that it is the men’s fault that there are no more women in the industry. We women must also take on ourselves the responsibility to achieve what we want, “explains Christina Tønnesen.

“Everybody talks about the missing women in the jury at the awards ceremony. For me, that’s not the problem. That is the symptom of the problem. “

Problems for women in making career in the office industry
77% of those who answered the survey believe that women in the office industry are harder to do a career. And they point out that the reason why there are no more female top executives in the industry is that corporate culture is dominated by men, that working hours give women challenges and women are more prioritizing the family.

Tine Aurvig-Huggenberger, CEO of the industry association Kreakom, is well aware of the results. But she believes that the office industry in many ways reflects the challenges of the rest of the Danish labor market, even though the conditions – according to her – may be more extreme in the office industry. Relationships that put family life on a serious test.

“Where the office industry differs from many other industries, it’s a very competitive environment because it’s so commercially rooted. It is reflected in the way in which work is being done. Many hard deadlines where employees sit at. 22:00 in the evening, “says Tine Aurvig-Huggenberger.

She emphasizes that it is not only a problem for the women who are affected, but also for the agencies themselves.

“Women are not necessarily better than men, but women have a different working life than men, and perhaps another perspective and take on many important areas. It’s silly not to use it. I think that, as a bureau, you should be fully aware that, purely competitive and earnings, you are in a bad place if you are not aware of this, “explains Tine Aurvig-Huggenberger and mentions that most studies show that the managements that are diverse in their composition simply have better earnings.

The symptom of the problem
A recurring criticism, which has been in the industry for several years, is that the proportion of female award winners has a strong list.

Bureaubiz ‘survey shows that 55% agree’ / ‘in part’ that women are harder to win awards than men have. One of the explanations could be that there are no equal distribution of men and women in the jury who hand out the coveted awards. 69% agree or partially agree that women are also harder than men to become jury members, which means that the food chain ends with fewer women winning the prices.

The food chain can be seen by Tine Aurvig-Huggenberger. She does not doubt that more women would win awards if there were more women in the jury and she believes that it is an important issue.

“If more women won awards, women’s visibility in the office industry would be bigger. There is a symbolism in it. When we, as an industry association, set Danish candidates for international awards, we always set the same number of women as men, “she says.

Clare McNally is only partially agreed. She has heard the criticisms in the industry of the missing female jury members, but believes that the problem is far deeper.

“Everybody talks about the missing women in the jury at the awards ceremony. For me, that’s not the problem. It is the symptom of the problem. Having said that, as someone who has been sitting as a jury member, I think it makes a difference to get more women, “she explains.

“It is quite obvious that it is one of the very major factors that creates a lack of gender representation among industry leaders. If you are going to break the old-fashioned patterns, you have to give men some other maternity rights. “

Early mood can make a difference
But when 77% of the survey respondents say something should be done about the percentage of women’s representation on top posts in the office industry, what will they do about it?

Establishing more family-friendly schemes at the workplace is a key priority. It is clear that the office industry is characterized by a work life with long working days and limited leisure time that pushes family life. 40% point out that legislation on earmarked maternity leave could be the way forward to change current conditions.

Tine Aurvig-Huggenberger points out that you can not force private companies to hire managers by specific gender. Kreakom is also not in favor of doing. However, according to her, it is not the same as not to focus on the issue.

“This is a lot about getting aware of what are the factors that matter. Men should have other maternity leave. It is quite obvious that it is one of the very major factors that creates a lack of equal gender representation among industry leaders. If you are going to break the old patterns, you have to give men some other maternity rights, “says Tine Aurvig-Huggenberger.

She continues:

“Many people say that this kind of thing is definitely settled in the families. It is also true, but it is obvious that the one who earns at least two spouses is the one who takes the long maternity leave. And as women earn less than men on average, it ends with the woman who takes childbirth. “

Clare McNally points to the same. It is often women who take care of the young children and must override the long working days that are often associated with being an ambitious employee who can make a career.

“Most men are happy to be fathers and they talk about work-life balance while they are successful while their female spouses are put on the back of the career,” said Clare McNally, who believes it would help, If more men themselves took maternity leave so that they could see and experience what it meant to be gone for long periods of work.

Clare McNally is confident when it comes to the future. She believes that the conditions in the industry will change because the younger generations do not want to accept the conditions as they are now.

“They will talk high about this and they have the tools and support in their social networks to deal with it. It can not continue. It is not Saudi Arabia, “she says.

McNally ends:

“Although the questionnaire is not scientific or representative of the whole industry, the figures still indicate a great need for and desire for a change in the industry. The coming generation may lead a more balanced industry, but why wait? The existing structures and generations are not powerless. Convictions can be changed, managers can become more aware of the equality issue and dialogue can pave the way for a solution. “

Plateanmedelse: The honeybar – “Up the new white”

It takes Honningbarna 15 effective minutes to convince anyone that ponces still have something to do. Or really just take a few minutes. Because it’s in the first songs on this first of two scheduled mini albums this year that the band really kicked off.

The title track “Up the New Blank” opens the riot party. South Africans are angry, very angry. Vokalist Edvard Valberg snows and spits out words at a hesitant pace that only emphasizes the political necessity of the message. It’s urgent to be told. And the honey kids take it seriously.

But, of course, it is not too much boring seriousness to trace in either the opening or subsequent “Prince of Sarajevo” and “We’re Klinker”. Good political punishment can – and maybe must – make it enough for it to be all sorts of things. At least with the refrain. It can be one here.

What has meant that they have included the middle track “Honey is your friend” is not good to say. It not only breaks the message with the rest, it lacks the insistence of the others. Perhaps they had fun playing the pennies, and maybe it would work better live like a skier break. However, it does not explain why it is included on a disc with only seven short tracks.

However, it is, and fortunately, quickly forgotten when the album’s best; «IcarusHykler» takes over. In this they show that they can more than punch the punch, they can make it almost pop-melodically interesting.

Honey bears’ previous releases have been good, although they have not fully lived up to their live performances. “Up the New White” is closer to what one expects from them on stage. In short, the album promises not only good what you can expect before the tour starts. It is also a good piece of festive punching.


A South Africa in Growth Pain

Kopano Matlawas newest novel Mens pain is a short but fierce novel about young women in South Africa’s post-apartheid period.

But I knew I had to be on duty. The beast had just fallen asleep and could wake up every moment.

Menstrual pain   is a wounded prayer to God, an honest diary and a raw tale from a country of growth pain. The novel goes close to the very religious doctor Mascheba whose life and work at a public hospital in South Africa becomes quite different from what she had thought. She gets to know Nyasha, another doctor at the hospital where she works, and together with Nyasha, the two colleagues rent an apartment. This friendship becomes very important to Mascheba and it makes her much more open to the eyes of racism that is happening around her. Nyasha is from Zimbabwe and is thus a foreigner in South Africa, a so-called “kwere kwere”. Together they witness countless patients arriving at the hospital, people who are exposed to horrendous acts of violence due to skin color and birthplace.


When I got people the first time, I thought Ma was going to kill me. I was a naughty young man, stabbed my fingers where I should not know parts of my body that I was not allowed to touch.

The cycle of men and women’s body is of course key issues in this book, and we are familiar with Mascheba’s own human pain. These menstrual pain is compared to herself with South Africa’s own growth pain, which is both interesting and precious. Not least, I must admit that I think it’s very refreshing to read such thorough descriptions and observations of people. That such a theme will still be tabooed in 2018 is incomprehensible to me. Then it’s amazing that there are novels like this that can stir a little around the pot. Having people is often strongly linked to shame, and Mascheba is no exception. She feels this is a punishment from God, and her strong bleeding causes her to blow through her clothes often: “Never a feast. Never stay with friends. Ma would express herself for the humiliation that would bring a phone from another parent to tell her daughter had softened through the bed sheet and put stains on the mattress. “Where does this shame come from? What is the woman’s body that does not allow her natural features to be talked about can not be treated as a natural matter?

From observer to victim

There was a woman who had had bleeding for twelve years. She had suffered a lot from many doctors. All she owned, she had used without being helped; It was worse with her too.

The form is quite short, which makes me reading as a bit feel distanced from the whole story. It is mixed with quotes from the Bible , some of them more striking than others, and in particular I think of the quote about the bleeding woman who is healed after being in touch with Jesus. These quotes always tell us about Mascheba’s state of mind, about how she relates to both the outside world and the legacy. Religion becomes both stressful and comforting to Mascheba: Can her god save her?

While I can experience the author’s style as something cool, Matlawa gets a lot of words to say. We get a small part of everyday life for a young woman in South Africa, but sometimes this look is just a little too small for me. Or maybe it’s not that I’m quite able to take in all the horrendous happening in the novel? Here there is nothing that extends to much, and I have enough need to be told a little more. This impression, however, changes in the third part where Mascheba is raped and where the storyteller really falls into place for me. To me, the whole story becomes more and more real when Mascheba goes from being an observer to becoming a victim, to finally become the protagonist in his own story.

Why are you here yet?


Go away!


Where were you when it happened? Did you follow? Did you shrink? Did you cry

The ropes to God after the rape are heartbreaking, and it takes a while for the reader to get an insight into what has happened. This despicable prayer continues across several sides and is a very effective step. Here, Menstrual pain is taking place and eventually we also learn the cause of the rape. Mascheba is being punished because she has been publicly involved in racism’s wickedness and because of her friendship to a “kwere kwere”, namely Nyasha. Here we also come back to the topic of female body and how this body can be controlled, humiliated and tortured. Mascheba himself is a doctor and whose job is to help other people is now unable to save himself and take care of his own body. Can Mascheba’s body and mind heal after such an experience? Can South Africa be healed after the cruel events that have taken place there? Kopano Matlawa actually gives us new hope in the end, about both the body and the country.

Body and women

Human pain is an important novel because it has an urgent message about body and women because it explores themes like people, violence and racism and not least because it comes from a non-western perspective. When the book also gets fit with me, it’s really good. Bente Klinge has translated the novel from English with a steady hand. Read it today on Women’s Day, but also on all other days. Good March 8th!

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